September 26, 2007

Billboards No More for Brazil's Megalopolis

More than 70 percent of residents of Sao Paulo, Brazil’s largest city and the nation’s economic powerhouse, remain fully committed to a near-total ban on outdoor urban advertising there.

Adbusters reports that the city’s conservative mayor, Gilberto Kassab, pushed through the new Clean City Law to target air, water, noise and “visual” pollution.

Despite opposition from business, particularly Clear Channel Communications, $8 million in fines have been passed down this year, and 15,000 billboards, placards and outdoor video screens have been taken down or remain blank.

Source:

“Sao Paulo: A City Without Ads”
Adbusters, Sep-Oct 2007

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