A new British Army ad campaign seeks to recruit tech savvy youth, reports The Independent.
The Internet-based ads create an interactive environment in which participants can test their mettle in simulated online missions.
Their hope is to reel in teenage boys who have grown up playing video games, and have valuable high-tech skills.
The British Army is already stretched thin, and needs 16,000 new recruits per year. Yet their target audience is a hard sell. The newspaper reports that young men are staying in college longer, and that 50 percent would “reject outright an Army career.”
“Army to computer nerds: ‘Your country needs you!'”
The Independent – U.K., April 6, 2009