Bundanoon: a new verb—and green movement—from Oz

Philippe Mingels, and his 3,200 friends online, want the world to bundanoon together.

The anti-bottled water movement from Bundanoon

According to Mingels, “bundanoon” is a new green verb he is promoting to honor an Australian town that prohibited bottled drinking water in 2009.

The town, Bundanoon, is located in New South Wales, Australia and gained wide attention by voluntarily pulling bottled waters off its shelves.  The town, about two hours from Sydney, is reportedly the first ever to go water bottle-free.

“Drink[ing] water from plastic is a (inter)national sport now…,” wrote Mangels, who is leading the “to bundanoon” movement online.

“We… can honor the citizens of Bundanoon – who give us this most interesting example of the green economy – by launching ‘to bundanoon’ as to be the newest verb all over the world.”

In 2007, San Francisco banned city agencies and departments from purchasing bottled water.

“The rise of the bottled water industry is well documented and visible throughout San Francisco and the entire world,” wrote San Francisco Mayor Gavin Newsom. “The global consumption of bottled water was measured at 41 billion gallons in 2004, up 57 percent from the previous five years.  This consumption increase occurred despite the fact that bottled water often costs 240 to 10,000 times more than tap water.”

Map of Bundanoon

“Data suggests that the environmental impact of the bottled water industry has been profound.  According to the Container Recycling Institute, supplying the plastic water bottles that American consumers purchase in one year requires more than 47 million gallons of oil, the equivalent of one billion pounds of carbon dioxide that is released into the atmosphere,” added Newsom.

In late April, citizens in Concord, Mass. voted during a town meeting to ban the selling of bottled water.  There is opposition to the ban from organizations such as the International Bottled Water Association (IBWA).

“Bottled water is a safe, healthy, convenient food product,” said the IBWA.  “With the current high rates of diabetes, obesity and heart disease, any actions that discourage or prevent consumers from drinking water—whether tap or bottled—are not in the public interest.”

“Bottled water is one of thousands of food, medicinal, beauty and cleaning products packaged in plastic. Any efforts to reduce the environmental impact of consumer packaging must focus comprehensively all product containers and not single out any one product.”

Chris Flynn, president of the Massachusetts Food Association president of the Massachusetts Food Association, also opposes the vote in Concord.

“I am sure this was a well-intentioned proposal in Concord, but I think it’s misguided, because it’s based on misinformation, misconception, and mischaracterization of a product that has a lot of benefits,’’ Flynn told The Boston Globe. “Bottled water is used in times of need, often in natural disasters. It’s also a healthy product.’’

According to Container Recycling Institute (CRI), consumers are purchasing more bottled items and have spent $270 billion in fountain or packaged beverages.  “Sales of plastic water bottles 1 liter or less increased more than 115 percent from 13 billion in 2002 to 27.9 billion in 2005,” reported CRI.

—Lemery Reyes/Newsdesk



Bundanoon, New South Wales, Australia

Container Recycling Institute – Plastic Facts & Statistics

Container Recycling Institute

International Bottled Water Association

Concord fires first shot in water battle

The Boston Globe, May 1, 2010

City and County of San Francisco

Executive Directive 07/05, June 21, 2007

I Bundanoon, Bundanoon you … let’s Bundanoon! (translated to English)

Ik bundanoon

One thought on “Bundanoon: a new verb—and green movement—from Oz

  1. This article overlooks an important fact: plastics are manufactured from oil byproducts leftover from gasoline production. That means all plastic is recycled “gunk” and not virgin oil. Plastic is light-weight, shatter-resistant and easy on the pocketbook. Of course, it must be recycled. The U.S. Environmental Protection Agency has determined empty plastic water bottles make up only 1/3 of 1 percent of the waste stream. This tiny sliver of waste is offset by the enormous benefits of consuming water whenever one wants. In this age of obesity, heart disease and diabetes, it is not in the public interest to discourage the consumption of water, be it from a bottle or a tap.